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The quiet proof

Why we lead with natural fibre.

We'd rather you felt the softness than read a lecture. But if you want to know why we choose natural fibres, fewer finishes and gentler close-to-skin layers, here's the reading behind it.

Close-up of soft natural-fibre fabric

Material questions

The questions behind our material choices.

We're not here to scare you. These are simply the studies we read while choosing softer, simpler materials — linked so you can read them too.

Microfibres

Synthetic garments can shed.

Published research has measured microfiber release from synthetic garments and found that construction, yarn and fibre type all influence how much is released.

Scientific Reports
PFAS

Some finishes are made to last.

Public health agencies note that PFAS have been used in consumer products including stain- and water-resistant clothing, and many break down slowly over time.

US EPA
Skin contact

The closest layer deserves care.

Everyday chemical exposure can happen through multiple routes, including skin contact. Clothing is not medicine, but material choice can still be considered.

NIEHS

How we use it

We'd rather show than shout.

You should feel the softness first. The evidence is here for when you want to look closer — especially on the claims that are easy to exaggerate and hard to back up.

  • 01We only claim what we can actually show you.
  • 02We choose softer natural fibres wherever they can do the job.
  • 03We publish batch documents once the certificates are real.
  • 04We let the clothes feel beautiful before the proof needs to speak.